TI SENTO makes its first foray into China

Amsterdam, 8 april 2019

TI SENTO – Milano, the European jewellery brand, is making its first foray into China and plans to launch officially in the Chinese market later this year.

“In line with our global ambition, the next step for TI SENTO - Milano is to further expand our international presence. After a year of developing and creating our digital foundation, TI SENTO - Milano now takes the silver origin brand into the Chinese Digital landscape to capture the hearts of Chinese women with content, experiences and products obtained in the ways of the future.” says CEO Arjan van Zuylen.

In a recent report of the South China Morning Post[1], it is said that “Chinese women like to mix and match and buy a range of styles to accessorise their outfits for different occasions. “ Known for its iconic designs of quality silver jewellery, TI SENTO – Milano is confident that it will enchant Chinese consumers with its unique appeal of accessible luxury and effortless sophistication.

TI SENTO – Milano has partnered with Five Degrees, a Dutch-Chinese boutique consultancy that helps Western companies enter the Chinese market, with a focus on activating online sales and marketing channels for fashion and lifestyle brands. “In Five Degrees we have found a partner to support us end-to-end and to localise and activate our brand in the Chinese market.” Arjan van Zuylen countinues.

“We are honoured to help TI SENTO – Milano with their exciting journey into China”, says Bei Wang, Chairman of Five Degrees. She emphasises that Chinese consumers are extremely digitally savvy and over the years have become more sophisticated. “With China’s distinctive digital ecosystem, it is crucial to truly understand your target groups and to have a strong and specific customer activation strategy and plan in place.”


[1] https://www.scmp.com/business/companies/article/2186014/nice-bit-dull-why-chinas-growing-ranks-affluent-independent-women   


TI SENTO – Milano POP UP Atelier: The journey continues for TI SENTO jewels. They are taking over Amsterdam!

After an exciting Amsterdam Fashion Week runway show, the TI SENTO – Milano jewels and their designers are ready to Meet you.  The looks created by well-known Dutch celebrity stylist Danie Bles, will be on display along with all of their other handcrafted silver jewels. The designers will be working on their next collections and be on-hand to answer questions.

Made exclusively by Goldsmiths who love Silver, these jewels are sure to inspire and enchant you. Mix & Matching is at the core of the TI SENTO brand enabling fans to create their own personal look every time they wear the jewels.

“We wanted to give our fans the opportunity to meet all of our jewels in one shop. To meet our designers and see first-hand how our jewels come to life. Connecting this POP-UP Atelier to the acclaimed Amsterdam Fashion Week was a logical link.” says Arjan van Zuylen, CEO at TI SENTO. 

Danie Bles will be giving a workshop in the POP-UP Atelier on how to Mix & Match TI SENTO jewels to create your own personal look.  Other workshops include getting your nails done by Amsterdam’s newest nail art concept salon Lakwerk, styling tips by Grazia Magazine and not to miss, the open workshop by Luxury Fashion Illustrator Anna Wijnands.

The TI SENTO – Milano POP UP Atelier is open from Tuesday the 12th of March until Sunday the 18th of March 2019.

Press event: Tuesday the 12th of March from 16:00-18:00

For press related questions contact MOOI PR: celine@mooitheagency.com

Event info: https://www.tisento-milano.com/collections/pop-up-atelier






TI SENTO – Milano is taking over Amsterdam with their iconic Mix & Match jewels during Amsterdam Fashion Week!

TI SENTO – Milano will be part of a unique collaboration during this year’s Amsterdam Fashion Week. Maison365, the fashion store owned by the well-known Dutch celebrity stylist Danie Bless, will be creating new looks for the runway with TI SENTO’s jewels.

“Our Mix & Match jewellery will have center stage during the fashion show with Maison365. Combining our jewels to create a personal look is the core of what TI SENTO is all about” says Rosanne Laheij, Country Manager for The Netherlands.

This latest edition of the Amsterdam Fashion Week is focused on fashion, art and design which is a perfect match for TI SENTO – Milano. All of their jewels are made by Goldsmiths who love Silver with special attention given to their design, details and craftsmanship. Their iconic jewels will delight you.

The looks created for this show will be on display in their POP-UP store in Amsterdam the following week.  Meet them, Love them, Dance with them…

The complete program for AFW can be found here: https://amsterdamfashionweek.nl/afw-studio-01/

For press related questions contact Céline at MOOI PR: celine@mooitheagency.com

#tisentomilano #TISENTOxMaison365  #goldsmithswholovesilver

TI SENTO – Milano POP UP Atelier

Huidenstraat 13 –H
Tuesday March 12th to Sunday March 17th 2019